The Matrix Revolutions :: essays research papers

Neo was last found unconscious in the Real World, where his mind has been, in the Matrix World, captured by the Merovingian and taken to a Limbo state-of-mind, between the Real World and the Matrix World. He confronts a program that speaks only of love and religion, something that Neo realizes has never been the case before with a program. He stated that he went back to the Matrix to rescue his daughter, Sati (the last exile before the war between Man and Machine was going to start and end). Based on his karma, he was supposed to return to his world and leave Sati with the Oracle. Trinity and Morpheus were last seen left on the Hammer, one of the ships that were escorted from Zion in search of the Nebuchadneezer (Morpheus' ship), which had just recently exploded. They receive a call from Seraph, and they must meet the Oracle at once. The Oracle is now a different person (Mary Alice has taken the role of the Oracle since the great Gloria Foster had passed away during the production of this movie), yet her link as the Oracle in the Matrix is still very well the same. The movie explains that because of her choice to help Neo and the others, there was a consequence. The Oracle let them know where to find Neo, and he's been held as a prisoner in the Limbo state by the Merovingian. After a brutal attack at a rave party, Neo is rescued, and asked to see the Oracle before all time ran out. The rest of the movie concerns on Neo's quest to the Machine City (because he beleives that's where he needs to go to end this war), and the rest is basically the war; Zion vs Sentinals. It is a brutal battle, where the Sentinals basically slaughter most of Zion's bottleneck warhouse before a final dig into Zion's mainframe, when Neo confronts the Deus

How do we measure our lives? :: essays research papers fc

There is a new Broadway show out called Rent, which poses a very thought-provoking question in its chorus line. "In 525,600 minutes, how do you measure a year in the life? In daylights, in sunsets, in midnights, in cups of coffee, in inches, in miles, in laughter, in strife?" How do people actually measure their lives? One could measure their lives by the experiences they have been through. It could tie in with the bumper sticker: "The one who dies with the most toys wins!" But, I believe the one who dies with the most toys doesn’t win†¦ They just die. We can’t just count the number of trophies in the case, or how many frequent flier miles someone has. I believe these do add to how to measure one’s life, however, the most important way is in their deeds and their ability to contribute to others. One way in which someone can measure their lives is by the experiences they go through. In The Box of Matches, by Nicholson Baker, the main character writes down events that he has gone through and what he was thinking about when they were happening. He records memories of when his children were growing up, or what happened to his duck in the backyard yesterday. Small events that are so important, experiences, really are what he measures his life by. Each chapter starts off in the morning when he gets up and lights a match. It’s another day, another memory, and another match. I believe events one has seen in their lifetime greatly adds to how they can measure their life. Since I have lived in china, I believe that I have grown as a person and that my life has had more substantial meaning than before. I have experienced many new things, which have helped to broaden my mental scope on people of different cultures and nationalities. If I hadn’t moved to China, I believe that I still would have been very naà ¯ve. Because of this great experience I have been given the opportunity to go through, I have grown more as a person, and I believe my life now can be measured with more value. Wayne Dyer once said, â€Å"The measure of your life will not be in what you accumulate, but in what you give away.† I don’t believe that one should measure the quality of a life based on career success, but on the net effect of it, and how it has enriched society.

Budgeting as a Tool for Planning and Control Essay

A budget is one of your best tools for reaching your goals – whatever your age or stage in life. It’s a plan of what money you expect to receive and how you expect to spend it. * Who should have a budget? * How to make a budget * Use the money planner * Things you need * Getting help * Tracking your spending * Making the most of your income Who should have a budget? Tip: A tight budget is harder to stick to. Be realistic. Everyone can benefit from a budget. It’s not just for people who are having trouble making ends meet. If you’re spending less than you earn, use your budget to work out how much you can put aside each pay to improve your financial position. We call this ‘paying yourself first’. If you’re spending more than you earn, use your budget to see where your money is going. Then see if there are any ways you can cut your spending or increase your income. Rick and Heather Mawby The Mawby family makes sure their money goes a long way. Read more Back to top How to make a budget Add up how much money is coming into your household (your income), and how much is going out (your spending), then work out the difference. The result is either money left over (a surplus) or not enough money to cover your spending (a deficit). Aim for a surplus so you have some money to save for your goals or pay off debt faster. Back to top Use the money planner Making a budget is easy with our money planner. Once you’ve set your budget you can save it in My Sorted to review later. You can save more than one budget and even share it with friends and family. The NZ Federation of Family Budgeting Services also has a free budget worksheet you can download. Back to top Things you need Your budget needs to be accurate or it won’t work. Give yourself time to get all the information you’ll need, including: * A record of your day-to-day spending. Keep receipts from your shopping, and gather up bank statements and bills from the last three months. These will show regular expenses like rent, mortgage, hire purchase, credit cards, phone, power and insurance. * A list of annual costs. Think about things you pay for less regularly like vehicle licensing, medical expenses, gifts and holidays. * Your income details. A list of any money you get such as your pay, benefits or allowances, NZ Super or interest earned on savings. * Savings. Details of any regular savings you make. Back to top Getting help If you need help making a budget, or if you are having trouble making ends meet, contact a budget adviser. Back to top Tracking your spending Once you’ve set a budget you need to see how it’s working in reality. Keep a spending diary or use an online tool. Find out more about money tracking. Back to top Making the most of your income Budgeting isn’t just about watching your spending. How much you earn also affects whether you have money left over for saving or paying off debt. Why you need to grow your income If your income doesn’t grow you’ll effectively earn less each year just because of inflation. So when you’re planning your finances, don’t forget to include goals for growing your income. Know what you’re worth Do you know what someone in your position with your experience and skills should be earning? Does your employer? To find out what you’re worth, read the situations vacant in your local paper or check out the online job sites. You could even contact some recruitment agencies to find out what a similar job to yours is currently paying. You can also find broad salary information for different types of jobs on the Careers New Zealand website.

Obama’s Speech rhetorical analysis Essay

In his awaited response to Chicago pastor, Jeremiah Wright’s uncivil outburst, Barrack Obama puts to shame the hasteful denunciations from Americans. He creates redemption for Wright’s actions which produces an emotional appeal with his citizens. Ushered forward by Obama is the back story of Reverend Wright,- something Obama’s audience had been comfortably oblivious to until now- his hardships, victories, and benevolent deeds that reveal his true nature; not the one of ill nature or ignorance that one might think otherwise. But, before President Obama can do this, he must give himself a sense of credibility through sharing a portion of his own backstory. In the 6th paragraph of Obama’s speech, he introduces a small yet personal synopsis of his family’s story. He acknowledges the role that the United States has played in Obama’s kin, and his own, journey â€Å"And for as long as I live†¦ my story is even possible.† (paragraph 6, lines 7-8) Although, he says â€Å"my story,† Obama is rhetorically telling his audience the United States of America is the sole place where almost anything can be accomplished, no matter how unfeasible the quest; many grown Americans are able to connect to this one statement because America, the land of the brave and free, is the reason they have their own â€Å"my story.† He confirms this notion in lines 9 and 10 of the same paragraph,â€Å"this nation is more†¦ we are truly one.† Obama’s mixed race that he identifies in this paragraph(6) sets up as an anecdote used 15 paragraphs later. â€Å"I can no more disown him than†¦ stereotypes that made me cringe.† (paragraph 21, lines 1-5) President Obama makes the point of acquainting with the â€Å"black community† before introducing his white grandmother. His verbal gesture emphasizes neither is above the other and reinforces his racial credibility. The president qualifies his beloved grandma as an illustration that demonstrates how even though loved ones have the occasional slip-ups, they should not be grounds to break ties. Obama captures his audience in a thought bubble where they decide if a loved one has more rights than other humans. â€Å"These people are part of me. And†¦ this country that I love.† (paragraph 22) This succeeding line to his grandmother anecdote continues  the flow and thoughts gathered from paragraph 6 that says Americans are independently â€Å"One† with each other if they overcome simplistic prejudices. At the time Obama makes his speech he fights two battles: a battle of the polls and one of morality, but not just Reverend’s ethics, all Americans for the past 221 years are included. â€Å"The press has scoured†¦ black and brown as well.† (paragraph 7, lines 7-9) The President draws a parallel that indicates ideas of racial inequality is something that will exist no matter the society. Obama seeks to change this. He looks to the young and new generations to fulfill America’s true purpose- freedom. â€Å"what gives me the most hope is the next generation† (paragraph 43, line 4) President Obama looks to youth because they carry not the burdens of their ancestors as they are born into a more accepting world. American young are Obama’s (peaceful) Aryan race(s). Their appearance does not blend. They stand out from one another. Yet  their minds blend more or less. And that is why they are perfect. Obama’s Aryan race is already on the move; Ashley Baia is one of his soldiers. President Obama shares Baia’s story from paragraph 44-47 and how she saw not in hues, but in virtue. â€Å"She sought out allies in her fight against injustice.† (paragraph 46, line 3) The relevance of Baia’s story presents itself when she asks her group members why they had joined her. All but one elderly black man has a specific reason. Obama shares the old man’s reason in antimetabole â€Å"And he doesn’t†¦ Barack Obama.† (paragraph 47, lines 4&5) The use of antimetabole in this context lowers the importance of the presented reasons enough to grasp all listener’s attention. â€Å"I am here because of Ashley.† said the old man; â€Å"I’m here because of Ashley.† said Obama. He repeats the same phrase but changes â€Å"I am† to â€Å"I’m.† The subtle change in punctuation makes his words feel like a whole different statement is being made-and there is. Obama is saying that Baia is an inspiration that has influenced him to this road of candidacy, and therefore has changed all of our lives. Ashley Baia ate mustard and relish sandwiches for a year. That was her sacrifice to injustice. Obama’s silent inquiry then establishes itself: What sacrifice have you made to combat injustice? America answered eight months later when Barack Obama became the first African American President of the United States.

Promoting Wellness and Resilience Essay

This paper deals with promoting wellness and resilience for individuals with intellectual and developmental disabilities (IDD). First, a model of wellness and resiliency is presented. Then, recommended intervention activities that promote resilience and wellness are discussed. Lastly, prevention and education activities are proposed. Wellness and Resiliency Model Studies on wellness and resilience models among individuals with IDD appear non-existent and very few have been written about counseling methodology. Most focus on a cognitive-behavioral approach to psychotherapy (CBT). Therefore, a paradigm must be created that combines CBT and an evidence-based model of wellness. Myers, Sweeney, and Witmer (2000) define wellness as â€Å"a way of life oriented toward optimal health and well-being, in which body, mind, and spirit are integrated by the individual to live life more fully within the human and natural community. Ideally, it is the optimum state of health and well-being that each individual is capable of achieving† (p. 252). â€Å"Resilience refers to positive adaptation, or the ability to maintain or regain mental health, despite experiencing adversity† (Herrman, Stewart, Diaz-Granados, Berger, Jackson, Yuan, 2011, p. 259). Myers and Sweeney (2005) created a model of wellness called The Indivisible Self which is based on A dlerian principles. This model delineates five areas of wellness: physical, essential, social, coping, and creative. Physical well-being is further divided into two areas: exercise and nutrition. Essential wellness is broken down into four components: spirituality, self-care, gender identity, and cultural identity. Social felicity is divided into two parts: friendship and love. Coping is divided into four aspects: realistic beliefs, stress management, self-worth, and leisure. Creative fitness is broken down into five elements: thinking, emotion, control, positive humor, and work (Myers and Sweeney, 2005). Recommended Intervention Activities That Promote Resilience and Wellness As  the IDD population tends to be of lower socioeconomic status (as adults), placed in residential facilities, and highly medicated, physical health is a vital component of overall wellness. Physical fitness can be maintained through exercise programs. A community-based program described by Lante, Walkley, Gamble, and Vassos (2011) provided health and psychosocial benefits to participants. In the area of essential wellness , spirituality plays an important part in the lives of most. IDD individuals should be allowed to attend worship services or participate in other activities cultivating the spiritual nature. Watts (2011) proposes utilization of Special Religious Education for People with a Developmental Disability (SPRED), defined as â€Å"†¦symbolic catechesis where formal instruction is supplemented or completely replaced by visual, aural, sensory, and physical stimuli (p. 237). In the area of self-care, individuals can be taught tasks to their fullest level of independence. Gender identity can be explored through modified sex-education curriculums exemplified by The Facts of Life†¦and More by Walker-Hirsch (lesliewalker-hirsch.com, 2014). Social well-being is a necessary component of wellness among those with IDD. Friendship and love are very possible and should be encouraged. Community groups, such as The Gathering Place and Pathfinders, provide a venue and activities for the population (welcometowesley.com, 2014; gracenc.org, 2014). Dating sites such as Special Bridge provide access for individuals with IDD a chance to meet and date others with IDD (specialbridge.com). CBT can be utilized to help disabled individuals in the area of coping. Irrational beliefs can be explored and replaced with more realistic views. Stress management techniques can be taught. Self-worth can be explored and improved (Lee, 2004). Leisure skills and interests can be explored and improved upon through systematic testing and development (Kreiner and Flexer, 2009). Creative fitness can be cultivated through activities that involve thinking, particularly critical thinking. Handling emotions and controlling behavior can be taught via dialectical behavioral therapy (DBT) (Rizvi, Steffel, and Carson-Wong, 2013). Work needs can be met through sheltered, supported, and/or competitive employment. In North Carolina, the Division of Vocational Rehabilitation provides services and referrals to service providers (ncdhhs.gov/dvrs, 2014). Proposed Prevention and Education Activities Education and prevention can focus on training individuals, families, caretakers, and facility staff. If those who are in contact with the population everyday can be educated as much as possible, the level of wellness and resilience in persons with IDD should increase. IDD clients can learn about healthy eating and exercise through objective plans adjusted for functioning level. For instance, individuals with autism can read a social story (The Gray Center, 2014). Individuals, families and staff can be trained on proper nutrition by registered dietitians who can develop meal plans (American Dietetic Association, 2009). The importance of gender and sex education, spirituality, and cultural identity can be taught to those working with people with IDD. Gender and cultural identity and sex education can be taught to individuals with IDD through modified curriculums or incidental learning. Social skills, coping mechanisms, and creative pursuits can be taught to individuals. Families and facilities can learn what coping mechanisms are effective for clientele. Identified Strategies to Promote Community Resources Families in particular can be directed to community resources. Many resources exist for individuals with IDD. Brochures, information about service providers, and government resources can be given to families and higher-functioning individuals. Providing links to websites for organizations such as The Arc and managed care organizations such as Coastal Care can be a good starting place (thearc.org, 2014; coastalcarenc.org, 2014). References Beange, H., & Lennox, N. (1999). Health targets for people with an intellectual disability. Journal of Intellectual & Developmental Disability, 24(4), 283. Retrieved from http://ezproxy.library.capella.edu/login?url=http://search.ebscohost.com.library.capella.edu/login.aspx?direct=true&db=aph&AN=2731367&site=ehost-live&scope=site The gathering place. (2014). Retrieved May 18, 2014, Retrieved from http://welcometowesley.com/connect/special-needs/ The gray center: What are social stories. (2014). Retrieved May 18, 2014, Retrieved from

Malaysian Economics

2 – CAUSES OF INEQUALITY OF INCOME DISTRIBUTION 2. 1 Differences in education During the British rule, each ethnic group also generally experienced different education systems. Most Malays were educated in the government school system located in the rural areas that used the Malay language as the medium of instruction. The Chinese on the other hand sent their children to the Chinese medium schools, which mere established by Chinese voluntary associations.Nevertheless , the elite segment of each ethnic group generally sent their children to the English medium schools located in the urban areas, where the quality of education was far better than the rural Malay-medium school. Furthermore, most secondary and tertiary education was available in the urban areas with English as the medium of instruction. Those who were educated at the English medium schools tended to gain positions in the civil service, commerce, business, and professions. Since most of the Malays were educated in t he rural Malay medium schools, this indirectly limited their upward social mobility. . 2 Differences in skills Since Malay only received the education from government school in rural areas, the skills were limited. Lack of skills and knowledge were the factors of unemployed. This will worsened the situation of poverty and income disparities between the ethnic groups. Sectoral employment of Bumiputera and non-Bumiputera (%) in peninsular Malaysia, 1970. Sector| Bumiputera| Non-Bumiputera| Primary| 67. 6| 32. 4| Secondary| 30. 8| 69. 2| Tertiary| 37. 9| 62. 1| Notes: Primary (agriculture)Secondary (mining, manufacturing, construction, utilities, and transport) Tertiary (wholesale and retail trade, finance, government, and other services) 3. 3 Differences in access to capital A majority of non-malays are usually found to be living in the southern and western states of Malaysia , such as Pulau Penang and Kedah. These states form modern urban sectors and also modern rural sectors which a re playing the important roles in the economic activities. On the other hand, the Malays lived in the northern states of Malaysia, and they are indeed in the traditional rural sector.This imbalanced development had result the imbalance capital gain among the ethnic groups. Wealth Decomposition by Asset Classes in 2007 Asset Classes| Bumiputera| Chinese| Indian| Savings| 567| 2 795| 1 026| Investment Assets| 1 853| 4 629| 2 058| Financial Assets| 2 419| 7 423| 3 083| Real Estate| 70 453| 120 903| 84 146| Wealth| 72 873| 128 326| 87 229| 3. 4 Differences in unemployment pattern The supply of skilled manpower in their own field is the main problem in employment restructuring. Despite the limited success of bumiputera students, the presence of skilled and qualified bumiputera workers and professionals are inadequate.A few factors that contribute to this problem are such like limited accessibility to modern educational facilities and quality educational or even low family income. Bumiput era are mainly attracted to the public sector and lately the bumiputera states the record for having the highest employment rate among malay university graduates. Although the manufacturing sectors display a tremendously high rate or malay labor force, most of them are employed in the lower level or non-manegerial level of occupations.

Principles of Marketing †Shoes Essay

For most women shoes are probably the most important part of the whole outfit. The shoes you wear can increase your confidence or destroy it, and you can never have enough. Companies capitalize on this idea by mostly targeting women when they are marketing their shoe products. The market for fashion forward men is growing rapidly, thus more stores are providing a lot more variety of men’s shoes as well. The shoe market is divided into three major product categories athletic shoes, casual and dress shoes, and then â€Å"boom-or-bust† novelty designs. The shoe industry is one of the more â€Å"mature† industries, meaning that it has passed the emerging and growth stages and the sales are slower and more constant. The average woman owns 17 pairs of shoes. Women make up 25% out of the 40% casual/dress shoes segment, while the remaining 15% of it belongs to men. In order for a company, to retain its old customers and attract new customers, they must continually offer better and bolder shoes. The taste of shoe buyers changes often, and so the retailers must improve their shoes. The improvements in an athletic shoe would focus on comfort and performance enhancement. The dress and casual shoes would rely on the fashion-forwardness and the superior products and novelty designs focus on improving profitability. The whole shoe industry has to be able to adapt to change and with the electronic era here. The biggest change the industry probably has to make is moving to an e-business adjusting a company’s sales to stay the same and even increase, while keeping up with the technology and trends at the same time. That could mean expanding internet sales and closing down low performing stores or just marketing their online segments harder. The Designer Shoe Warehouse, more formally known as DSW, opened in 1969 and over the years has become a â€Å"leading branded footwear and accessories retailer†. DSW offers a wide range of brand name shoes and sneakers for men women kids as well accessories. Their strengths rely in the distinctive and convenient store layout as well as the prices offered to customers. Some shoes at DSW are offered at lower prices than in other stores. DSW is a warehouse with rows upon rows of shoes. The possibilities seem endless. They carry lots of different brands and styles so everyone can find something that they like. The company has 364 stores in 41 states, the District of Columbia, and Puerto Rico, as well as 346 leased departments for other retailers in the US. Not only does DSW have a whole bunch of traditional brick and mortar store locations, there are two websites. There is a product site where you can purchase shoes and accessories, and there is an investor relations site where you can find information about the company, press releases, SEC filings, and stock information since it is a publicly traded company. DSW became public in 2005. One effort in retaining customers would be their rewards system. To become a member is free of charge and you receive reward certificates after every 1,500 points earned. There are special deals and offers that are available to members only, such as, double-point shopping days twice a year, birthday certificates, and tracking purchases. And if you want to, you could upgrade your membership to the Premier Rewards status; for a small price. But, the Premier Reward members get all the perks, such as free next day shipping, triple-point days twice a year and access to events and offers that are just exclusively for them. The product website has an easy layout for customers divided into categories and sub categories. When a customer is in the process of looking for a shoe to purchase there are many great features included to help along the way. Such as full product detail that includes a colorful description of the shoe, the materials the shoe is made out of, and the dimensions. The customer can see ratings other people give the shoe such as duration, width, and comfort. There are also indications on the site that are more specific to feet preferences. Options such as choosing whether you want the shoe to come in a wide or narrow, the different colors and sizes available are given to the customer as well as, compare prices to show you how much you can save on a particular shoe. These details help the customers find a shoe that is the best for them. ALDO is a private company that is deeply rooted in culture, tradition, and service to others. Their mission is to deliver Total Customer Service, and make people feel good through the products that they provide. Similar to DSW, ALDO sells shoes and accessories to men and women. ALDO stores are found all over the world in the United States, Canada, the United Kingdom, and 60 other countries. ALDO’s success relies on its ability to be fashion forward and globally conscious. This company is big on giving back and the employees participate in community service events, fundraisers and causes. One big cause ALDO participates in is the fight against AIDS. They have been involved with the fight since 1985 but in 2005 the ALDO Group launched campaign called ALDO fights AIDS that has been spreading awareness and raising money for a cure by using talented and known celebrities and media genres to donate as well as promote it. Something that differentiates ALDO’s website is that they have a ‘Trends’ tab on their website that describes the looks, or styles they represent and has a gallery of pictures to show how they would dress while wearing the shoes. To make it easier for the customer, they have a section on the website that has the top pic ks for both men and women. When thinking about purchasing a pair of shoes from ALDO there are many helpful things such as videos to teach you about the style of the shoes, colors available, a full written description of the material of the outside of the shoe and what the soles made of and a size guide with US and European sizes since their shoes vary in the sizes offered. The website also provides recommendations on what else you may like according to their beliefs. ALDO offers free returns and fast delivery. There is a new age among us where shoe stores don’t have to actually have a building, but only a space online to sell and showcase shoes. Zappos is one of those stores. Zappos was founded in 1999 at the peak of the internet boom because the founder Nick Swinmurn was dissatisfied with the shoe market. No one retailer had everything that he was looking for. The vision for the company is to have the best service and best selection online and they are living the vision, and have been evolving with the market for the past 9 years. Zappos has been called the Amazon of shoes. Even though the company does not have traditional brick and mortar stores they do have a warehouse that houses all of the shoes that they make available for sale. Zappos is a family that is made up of different members that do different things. The first member is Zappos.com, Inc. which has the facilities, finance Treasury and Accounting departments, the Help Desk , Human Resources, etc. The next member of the family is Zappos CLT which takes calls, emails and chat live with customers. Zappos Development is responsible for content, creativity and marketing. Zappos Gift Cards sells gift cards. Zappos Insights provides insight into the company culture and mentors people on Zappos Family culture. Zappos IP is comprised of development and the Project Management Team. Zappos Merchandising develops relationships with the vendors and purchase the products on the site. Zappos Retail consists of clothing and apparel to help with retail therapy. And the last member of the family is 6pm.com, LLC, this site sells shoes, clothing, bags, and accessories at discount prices. The Zappos Family has ten core values that they live and abide by in order to grow strong and fulfill their goal to have the best service and best selection online. When on the Zappos website it is extremely easy to navigate through the pages. There are many categories and sub categories to choose from and the selections under them are endless. Zappos currently houses 1,140 different brands of shoes clothing and accessories with the goal and plan on increasing that number. They sell merchandise from Crooks and Castles which sells hip clothing to Giuseppe Zanotti which sells expensive high fashion shoes, heels, boots, and sandals. A newer, all internet company is Just Fabulous or JustFab.com. This company is led by, fashion icon and owner of Baby Phat, Kimora Lee Simmons. JustFab keeps its members and customers up-to-date with fashion trends and styles. This company is differentiated because when you first sign up for JustFab, you take a style quiz about the different styles and looks you like. And every month your own style experts pick out items that they think you will like, and adds them to your boutique. There is a VIP membership, where members pay $39.95 for everything on the site and receive free shipping and returns. There is no obligation to pay but each month you must browse your boutique by the 5th or else you will be charged the $39.95. It is very important for a company to differentiate itself from others. Differentiation is key to getting and retaining customers, whether the differentiation comes from customer service, brand style, membership perks, etc. The companies selected all have things that differentiate them from each other, most of them relying on their rewards programs and customer service. DSW and Zappos pride themselves on having a wide range and variety of shoes, accessories, and clothing. They both try to be a â€Å"one-stop-shop† getting all of your needs fulfilled in one place. I think the personalized stylist in the JustFab Company is a brilliant idea because it is a form of interactive marketing. They are increasing relationships between the customer and the company. The only critique of JustFab is in the variety and styles. Most of the shoes and clothes they sell look cheap and ugly, but that is the price to pay when you are only spending about $40.00 for a pair of shoes, when they can run from $60-$200 for a good pair, or even more. ALDO has a strong sense of community and the products are extremely stylish. The AIDS campaign is also a good sense of social responsibility that increases the goodwill of the company. Out of all the companies the best and most effective business model and presence would have to be Zappos’s. The Zappos Family established a set of goals in the beginning and have been working toward them ever since. They live, work, and thrive by their ten Zappos Family Core Values. They are constantly working on growing the company and offering more brands to sell. The prices are good because they give sales on different shoes periodically. One thing I would do to better the company would implement a â€Å"boutique† just like in JustFab because all the variety it can be a little overwhelming at times. Websites Used http://www.dsw.com/ http://investors.dswshoe.com/ http://www.aldoshoes.com/us/culture http://www.justfab.com/how-justfab-works.htm http://about.zappos.com/ http://www.statisticbrain.com/footwear-industry-statistics/ http://www.investopedia.com/terms/ http://articles.philly.com/2011-10-18/entertainment/30292867_1_shoes-foot-pain-women http://www.valueline.com/Stocks/Industry_Report.aspx?id=7259